Medical Writing Goes Digital

I’ve been doing Digital Storytelling for more than a decade. What new could be done in the field of medical electronics writing?

Digital has been growing exponentially for 15 years now. But where’s the education that supports further development? How many medical writers are there in the Finnish blogosphere blogging about the healthcare industry?

We could create a team blogging about a medical startups. In three months, the project team has to come up with an idea for a Web-based business support operation, pitch it to a venture capitalist and design a site.

Along with technology and creative skills, the program also needs to emphasize entrepreneurship. The digital platform is ubiquitous. Today, it’s just a part of everyone’s way of thinking and communicating and sharing, connecting, buying, doing business.

It’s probably the fastest-paced industry almost anybody could be in right now.

• we can help to create digital marketing strategies for the medical industry
• we want to transform a technology-focused approach to a practical, easy to handle working model
• learning the newest technologies on the job takes time while digital content development is time-consuming
• copywriters and art directors will help the teams to churn out portfolios of creative concepts

We’ve to ensure that the clients are getting what they needed to grow and develop, especially in areas that combine creative approaches and technology.

Weekly Mediracer News

Many people today are second-guessing their health care professionals, and they are turning to the Internet for information. There are only a few blogs about Carpal Tunnel Syndrome.

Our goal is to tell about CTS and how it could be used reduce the costs of diagnostics and to make it easier for patients to have their hand-problems diagnosed faster and to a lower cost compared to ENMG.

Health care professionals are trying to keep track of the hospital and health care market. What new is available? This tells about the Mediracer innovation.

Legislation is changing all the time, and the upcoming elections promise to make health care an major issues. Health care cost is a big issue all over the world. Mediracer includes a telemedicine solution that distributes neurophysiological specialist diagnostics to small communities and hospitals outside the big medical centers.

The CTS - Carpal Tunnel Syndrome blog is a communication channel to help you find practical advice about carpal tunnel syndrome diagnostics, hand surgery and orthopedics.

We try to provide CTS related information to patients, potential Mediracer buyers, occupational health personnel, and decision makers who are looking for cost-effective ways to improve carpal tunnel syndrome field monitoring.

Our goal is to bring you up to speed with what is going on in distributed carpal tunnel syndrome diagnostics, today!

As a RSS-subscriber you can:

• read advice and news about the Mediracer, CTS diagnostics, telemedicine, health technology, health care economics, and much more
  
  
• read CTS blogs online anytime and/or have it delivered daily, weekly or on your selected days by email or RSS-feed
  
  
• search our blog archive

NHS Blog Doctor by Dr Crippen

We've been talking about how many doctors do blog in Finand, Scandinavia, UK, Europe. Blogging has been popular in US for a longer time. Corporate blogs aren't a phenomenon in Euroep yet. Blogging has been a geek thing. Today I found this popular blog from UK. I hope the presentation is within the lines for copyright. I'll write a comment on Dr. Grippens blog and ask for permission.

NHS Blog Doctor: "Operations cancelled as NHS runs out of money | Nigel Hawkes, Health Editor.

NHS BLOG DOCTOR

NHS BLOG DOCTOR is written by Dr Crippen who is a British doctor practising within the NHS. All comments, suggestions, and criticisms are welcome either at the end of each post, or by direct e-mail.

The articles in NHS BLOG DOCTOR are often of a light hearted nature and must not be used as a basis for medical treatment. Dr Crippen gets a large number of e-mails from the UK and abroad. He is always interested to hear of healthcare experiences, and grateful for any stories, information or even "tip-offs" that you may wish to contribute. Please keep them coming.

• Patients told to wait for routine treatment
• Casualty staff asked to turn people away

a primary care trust in Yorkshire has told hospitals that they will not be paid for some non-essential operations, while patients will not be given a hospital appointment in under eight weeks.

And from North Yorkshire PCT:

No patients will be given a hospital appointment in less than eight weeks, and none admitted for elective surgery unless they have waited a minimum of 12 to 16 weeks. Those treated quicker will not be paid for.

The trust also announced the immediate suspension of treatments for varicose veins, wisdom teeth, X-rays of the back, operations for carpal tunnel syndrome, bunions, arthroscopy of the knee, and grommets for the ear, among others. “We fully appreciate the difficulties that the introduction of these measures entail,'

And finally:

Thousands of doctors qualified to become consultants could face unemployment instead, the NHS says. A leaked copy of the Government’s pay and workforce strategy reveals that by 2011 there will be 3,200 more consultants than there are jobs."

THE BRITMEDS

Medical blogging used to be primarily an American phenomenon but then throughout 2006 more and more British medical blogs appeared. Some are not getting the attention they deserve. Dr Crippen wants to do something about that and so he is going to publish a weekly round-up of the best of British Medical Blogs

Please, click on the flag to send your recommendations of any British medically related internet writing that you feel deserves a wider audience to THE BRIT MEDS

© COPYRIGHT

The contents of NHS BLOG DOCTOR are strictly the copyright of the author and all rights are reserved. Other bloggers are welcome to quote and use any of the content of the articles on the internet or in their own blogs but, please, mention NHS BLOG DOCTOR when you do.

Short quotes for comment or review are welcome in print, but anyone wishing to use substantial parts or all of any of the articles is asked to contact NHS BLOG DOCTOR in advance.




Helge: Blogging is still a new thing. Corporate blogging is emerging. This CTS blog has been around for four months. We write about a narrow segment in health care. Mediracer is an innovation that has been tested and awarded in UK. This hand-held device could be used for rapid and cost-effective diagnosis of Carpal Tunnel Syndrome. The University Hospital in Leicester uses Mediracer successfully.

Founded in 2002 in Oulu, Finland, Mediracer Ltd specialises in medical technology. The company’s core business is the development, manufacture and global sales of Point of Care (POC) diagnostic testing equipment for diseases of the peripheral nervous system. POC analysis equipment makes treatment processes faster and easier, and therefore also extremely cost-efficient.

Mediracer Ltd’s operations are supported by an expanding international network of medical, healthcare and technology partners.

Mediracer is a superior and leading company in the world of research, development and sales for Point of Care Diagnostic devices and services, assisting physicians in their clinical work.

Innovative Mediracer Methods will be Golden Standards in the future.

London 2007

How to Make your Blog Cool and Attractive

Top 20 Blog Usability Tips

Tom Johnson, the blogger behind the cool blog, I'd Rather Be Writing (great name!). Johnson researched dozens of blogs and came up with a list of the top 20 tips for bloggers. Be sure to read his original column with specific software suggestions and illustrations of each tip.

In summation they are:
(Helge's comments about this blog)

1. Pick a topic for your blog (Carpal Tunnel Syndrome)
   
2. Encourage comments (Need to do a better work)
   
3. Make it easy to subscribe (Should be easy)
   
4. Include an About page (Have to improve on that)
   
5. Present your ideas visually (Continuous improvement)
   
6. Keep posts short and to the point (CTS has to improve)
   
7. Use subheadings for long posts (Okay!)
   
8. Link abundantly (We talked about that with Veijo in Helsinki this week)
   
9. Make headlines descriptive (Sure, this is important)
   
10. Archive by topic (Need to improve on that)
    
11. Include a list of related posts under each post (Improve)
    
12. Allow users to contact you offline (Need to encourage connectivity)
    
13. Present your real viewpoint (I try to do it)
    
14. Write for your future employer (Okay boss!)
    
15. Include a top posts section (That's a great idea)
    
16. Provide an index (OK)
    
17. Get your own URL and match it to your blog's title (Yes!)
    
18. Include a recent posts section in your sidebar (Done!)
    
19. Reward commenters for commenting (I do!)
    
20. Post often (I do)
    

Blogging about Carpal Tunnel Syndrome

Good Advice for bloggers from Cory Doctorow of BoingBoing.

What can we learn from good bloggers that are writing compelling content and attracting a lot of readers?

Take a look at what Digital Inspiration has to say about it. More about Cory's ideas in the YouTube video clip.

Cory Doctorow says that the headline and first sentence of a blog post should explain all things that a reader would need to know in order to skip the article.

Readers will forgive you for writing things that do not interest them if you make it easy for them to skip stuff they don’t care about.

Cory’s second advice for bloggers is not to split long articles into multiple pages. We should make it easy for the readers to grasp the content. We live in an attention economy and blogs should provide answers to people asking questions.

Customer relationships with blogs and Web 2.0 tools

Sales Director Andrew Larwood, Product Manager Pasi Karsikas, Companies are leveraging Web 2.0 technologies like Wikis, Blogs and Discussion Boards to have meaningful conversations with their customers.

We're looking into new ways of digital storytelling. Our message is related to how to manage complex communication tasks, build global relationships and find new partners.

We are innovating and creating services that are truly centred around the user and would like to build a dialogue with doctors, nurses, patients and people who like to know more about Carpal Tunnel Syndrome and Point of Care solutions from Mediracer.

We've (Olli Kallion, Irja Kallio and Helge Keitel) been working with Veijo Lesonen to create and launch Mediracer blogs in English, Swedish and Finnish. The basic blogs already up and running. The idea with the blogs is to get the mediracer message out to the world.

The blogs are about medical electronics, CTS, Carpal Tunnel, Point of Care, Medical Innovations, The future of health care and they are written in three languages.

• SWEDISH http://mediracer.blogspot.com/
  
• ENGLISH http://carpal-tunnel-syndrome-cts.blogspot.com/
• FINNISH http://point-of-care.blogspot.com/

This email is to make you aware about the existence of the mediracing blogs. We're three weeks into experimenting with the content and are closely following how the surfers are approaching the blogs.

It takes some time to create an individual voice in a new field, but we're already experiencing a healthy increase of visitors to the blogs.

• http://feedjit.com/stats/carpal-tunnel-syndrome-cts.blogspot.com/map/ (this map shows daily traffic of the English site)
  

• We would like to interview you and blog about your experiences with Mediracer, the market, users
• The blogs are providing a continuous news stream about cts, poc, mediracer, diagnostics, hand surgery
  

Are you using Skype? It would be easier to use skype for the interviews while then we can also chat and write down names and specific things to get them right.

My Skype ID is " visualradio "

The blogs are personal reflections and written in three languages. The language content is personalised to attract readers from respective areas. The names have been selected to hijack important keywords that people use when googling for CTS, Carpal Tunnel Syndrome, Point of Care and Mediracer.

Important features for the writers and sales people are the statistics, maps that are showing locations of visitors and the routes the surfers used to enter the mediracing blog. Please, let me have your skype ID to get started with interviews.

Ryan Caldwell's blogging health tips

Blogging about health related issues has stay within reasonable limits. Ryan's blog posting is a good reminder. We need to do other things to maintain a good health. Too much keyboard work can lead to carpal tunnel syndrome and coke and pizza mixed (first Internet bubble) can do the rest. Read more from...

23 Simple Health Tips For Bloggers

Submitted by Ryan Caldwell on September 21, 2007 - 5:51pm in blogging | health | pro blogging

Last week, I asked a simple question and one which bloggers and Internet freelancers often ignore: What do you do to stay healthy?. Such a question is easy to ignore, and any discussion of the topic is easy to dismiss as irrelevant mumbo-jumbo. But I can assure you that it's not.

I also made the case in that post that health is a topic of vital importance. Think about it. Why do you work? You work, fundamentally, to preserve and enhance your own life and the life of your family. Many of us get so obsessed with work that we forget why we do it, and in the process, neglect the very things we work for: ourselves.

As a blogger, your well-being should be something you think about. You should pay attention to the state of your body and the state of your mind. Do you find yourself feeling sluggish a lot of the time? Do you find yourself feeling depressed? These are signs that your body is giving you that are indicative of something being wrong. By taking these signs seriously, you can use them as cues for action.