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Showing posts with label healthcare. Show all posts
Showing posts with label healthcare. Show all posts

Thursday, May 13, 2010

Medical Writing Goes Digital

040420101278I’ve been doing Digital Storytelling for more than a decade. What new could be done in the field of medical electronics writing?

Digital has been growing exponentially for 15 years now. But where’s the education that supports further development? How many medical writers are there in the Finnish blogosphere blogging about the healthcare industry?

We could create a team blogging about a medical startups. In three months, the project team has to come up with an idea for a Web-based business support operation, pitch it to a venture capitalist and design a site.

Along with technology and creative skills, the program also needs to emphasize entrepreneurship. The digital platform is ubiquitous. Today, it’s just a part of everyone’s way of thinking and communicating and sharing, connecting, buying, doing business.

It’s probably the fastest-paced industry almost anybody could be in right now.

  • we can help to create digital marketing strategies for the medical industry
  • we want to transform a technology-focused approach to a practical, easy to handle working model
  • learning the newest technologies on the job takes time while digital content development is time-consuming
  • copywriters and art directors will help the teams to churn out portfolios of creative concepts

We’ve to ensure that the clients are getting what they needed to grow and develop, especially in areas that combine creative approaches and technology.

Sunday, January 18, 2009

Close to Customers and Healthcare Professionals

I work with a major strategy change. Blogging from "one to many" does only a part of the work. It's very important to get into a dialog with healthcare professionals around the world. We need more specific information about the national and regional differences.

Welcome to Talk Medical, a new service from News-Medical.Net. This is one of the networks were we've the possibility to interact with global healthcare professionals. I also joined The Medical Writers Network.

What can we do or learn from these networks? There are plenty of them. First, it's important to find relevant forums that are in line with our goals. Second, we've to create content in these groups and forums that is relevant for the readers. Blogs can be used as input tools.

Talk Medical says, "Please feel free to use this service to post relevant news from your organization or company, post events you are involved in or feel would be of interest to the wider community, blog to your heart's content on current health issues, whether they be mainstream news or the latest journal articles or simply just health stories you'd like to share with the world."

Ultimately the more we all use Talk Medical, the more useful it will become for all.

Thursday, January 1, 2009

AlEwan Medical in Middle East

Mediracer is expanding. Here is a short presentation of Al-Ewan Medical servicing customers in the Middle East.

AlEwan Medical: "Al-Ewan Medical Company was established in 1993 as a limited liability company to provide state of art medical services to the population of Saudi Arabia and neighboring countries, by focusing its activities in healthcare and related fields such as

  • Hospital operations and maintenance
  • Private healthcare services
  • Spinal, neurosurgery and orthopedic products
  • Rehabilitation products
  • Pharmaceuticals and healthcare products
  • Diagnostic equipments, Kits and reagents
  • Disposable products
  • Medical equipment
  • Ambulances

AI-Ewan Medical Company's managed by highly qualified, skilled and experienced healthcare professionals manage AI-Ewan Medical Company. Company head office is based in Riyadh and has branches and site offices in Jeddah, Taif, Qaseem and Jizan.

The Company employs staff of about 2,000. During the year 2003 the Company forecasts a turnover of approx. $ 50 million.

The Company has seen tremendous growth in its activities and turnover over the years and has established itself as one of the leading companies in healthcare sector."

Monday, July 14, 2008

World of Health IT 2008 Conference & Exhibiton

World of Health IT 2008 Conference & Exhibiton: "About WoHIT. The World of Health IT Conference & Exhibition has been designed for and by the healthcare ICT community in the European region including: technology end users, vendors, providers and policy makers.

Addressing the perspectives of clinicians, directors and other healthcare professionals, The World of Health ICT Conference & Exhibition offers:
  • Educational sessions
  • Vendor exhibitions
  • Best practice exchange
  • IHE Interoperability Showcase
  • Networking sessions
  • Continuing Medical Education (CME) credits

Designated as one of Europe’s six “lead markets” for innovation, eHealth is a rising star in the growing EU Economy. WoHIT’08 will focus on shaping and developing the use, implementation, and evolution of this pillar of the new European marketplace.

How will European Healthcare IT professionals rise to this new challenge? Be part of the journey at the 2008 World of Health IT Conference & Exhibition.

Pre-Conference Symposia

Held a day before the general conference begins, the pre-conference symposia are highly targeted programmes that address the critical issues that nursing professionals and physicians face today. These sessions provide a forum for interactive dialogue between both groups around the current challenges affecting healthcare and IT professionals and potential solutions to those challenges."

Tuesday, July 8, 2008

Health Care Policy Questions in UK and Mediracer

I got this information through Veijo Lesonen with a more specific reference to this PDF and page 7 that I'll be quoting below the NHS Policy Exchange Information

Health: "The traditional model of the NHS has been characterised by a highly centralised management structure; successive governments have failed to delegate responsibility to a local level. Policy Exchange believe that Healthcare providers need to become embedded in their local communities and that strong public involvement in decisions about health and social care priorities is critical. Our research, whether into improving healthcare innovation or the role of the private sector, is from patients’ perspectives."
The quote on page 7 starts here.

The artificial barrier between health and social care is a further division. Social care is not part of the NHS system; yet caring for those with long-term conditions requires effective communication and collaboration between different professional teams that span this divide. This often proves difficult.

Cultural silos

“There’s no question that one of the barriers to innovative medicine in the UK is the medical profession. And they’re very, very conservative … I would argue, exceptionally so, to the disadvantage and detriment of their patients.”

Managers naturally rely on the advice and ideas of senior clinicians, because they lack clinical
training, and the culture of the NHS old guard is often characterised as conservative, parochial, and territorial. Clinicians are justifiably protective of their autonomy over clinical matters, but in some circumstances this can be used to resist uncomfortable changes, such as innovations that disrupt their professions, or the push for greater transparency through clinical audit. It is very difficult for managers to lead service change in the health service, and thus to respond to pressures from commissioners and the centre to improve quality.

Case Study 1: Mediracer diagnostic device (link to pdf)


Carpal tunnel syndrome (CTS) causes pain and tingling in the hands and is 3-5% prevalent in the
adult population. Currently, diagnosis requires referral to a neurophysiologist, which can add up to six months to the treatment pathway. A new hand held device for diagnosing CTS has now been developed, which can be used in outpatient and primary care settings. The technology has been taken up by a team in Leicester, who created a one-stop clinic for diagnosis and treatment of CTS.

In less than two years they had secured over 90% of referrals from the Strategic Health Authority (SHA) saving the NHS £1.7 million and earning an innovation award from Medical Futures. Since publicising their work, the team has encountered significant opposition from third parties. For example, neurophysiologists argue that the test is not as accurate as the gold standard (the new test is sensitive (94%) and specific (98%) compared to a conventional EMG test performed by a specialist).

Instead of looking for ways to incorporate the greatly improved pathway and make sure problem cases are referred for further tests, there has been a resistance to dialogue.

This technology could greatly reduce waiting times and Medical Futures estimates the potential national savings to be over £72 million.

There are also divisions between different professional groups, who can have diverging interests. Tightly-knit professional networks can operate as channels for new ideas to spread.

But they also serve to create cultural divisions between professions, reducing the spread of innovations that impact on multiple clinical areas and require close inter-professional collaboration.

The simple rule for adoption in the NHS is; the more parties that are involved, the less likely it is to happen.

Helge: It looks like the climate for innovation adoption isn't much different in many other countries. Medical innovations are suffering while the field is limited to very large organisations with deep pockets. Mediracer has stubbornly continued to fight against a likewise stubborn opposition. But what if we would have a more adaptive environment? What could it mean for patients? And how about health care costs?

Friday, February 29, 2008

Jimmy Atkinson from WHDb

Thanks Jimmy Atkinson for your Gmail. I hope it's OK to copy paste a part of your Webmasters Guide to Better Health in my blog. I like to improve the dialog with other bloggers, health care professionals and CTS patients.

Jimmy Atkinson to me
show details 11:47 PM (7 hours ago)



Hi Helge

This is Jimmy Atkinson from WHDb. I've just posted a feature article over here titled "The Webmaster's Guide to Better Health -- 101 Tips and Resources" -- http://whdb.com/2008/the-webmasters-guide-to-better-health-101-tips-and-resources/. I thought you and your readers at your CTS website might be interested in it. Let me know if you have any feedback.

Thanks,

Jimmy Atkinson
WHDb: http://whdb.com/

Carpal Tunnel

Do you have carpal tunnel syndrome? Are you sure? If you have this ailment, do you know how to alleviate the pain? If you’re not afflicted, do you know how to prevent it? The following sites may point you in the right direction to answer these carpal tunnel questions:

  1. Mayo Clinic’s Carpal Tunnel Syndrome: This site explains carpal tunnel syndrome, its symptoms, treatments and prevention in an easy-to-understand tutorial.
  2. MedlinePlus’s Carpal Tunnel Syndrome: MedlinePlus provides a resource-heavy explanation about carpal tunnel, including tutorials in Spanish.
  3. Carpal Tunnel Exercises: This is a very simple site that holds an exercise you can do to help prevent and ease the pain of carpal tunnel syndrome.
  4. Carpal Tunnel Surgery: WebMD offers a concise explanation of what you might go through if you choose surgery to relieve your carpal tunnel syndrome.
  5. Carpal Tunnel Syndrome & Tarsal Tunnel Syndrome: Learn more about what carpal tunnel is and isn’t all about from MedicineNet.
  6. Carpal Tunnel Syndrome Fact Sheet: “You’re working at your desk, trying to ignore the tingling or numbness you’ve had for months in your hand and wrist. Suddenly, a sharp, piercing pain shoots through the wrist and up your arm…” Although this page begins like a novel, their information about how to avoid this problem and how to treat it is factual.

Wednesday, February 27, 2008

International Health Care Forum,

Dear Sirs,

On behalf of World Congress, I am pleased to invite you to join me at the exclusive International Health Care Forum, held as part of the 2008 World Health Care Congress (April 21-23, 2008 in Washington, DC).

Billions of dollars are spent each year on health care in developing countries. Ensuring that these valuable resources are spent wisely has become a major priority for the international development community and other partners.

The International Health Care Forum offers executives the opportunity to exchange global best practices and solutions to achieve great strides in improved health care quality, cost and access.

Helge: I've to dig into this. What about CTS?

Tuesday, November 6, 2007

Health economics - Wikipedia, the free encyclopedia

Health economics - Wikipedia, the free encyclopedia: "Health economics is a branch of economics concerned with issues related to scarcity in the allocation of health and health care.
Four factors that are important to Health Economics: Government Intervention, Uncertainty, Asymmetric Knowledge, and Externalities.
Governments tend heavily regulate the Healthcare industry and also tend to be the largest payor within the market. Uncertainty is intrinsic to health, both in patient outcomes and financial concerns.

The knowlege gap that exists between a physician and a patient creates a situation of distinct advantage for the physician, which is called Asymmetric Knowledge. Finally, there are many effects that happen between two parties without monetary compensation, called externalities, within healthcare, from catching a cold from someone to practicing safe sex.

The scope of health economics is neatly encapsulated by Alan William's 'plumbing diagram' dividing the discipline into eight distinct topics:

  • what influences health? (other than health care)
  • what is health and what is its value?
  • the demand for health care (e.g. occupational health and carpal tunnel syndrome)
  • the supply of health care (rapid diagnosis with innovative new method)
  • micro-economic evaluation at treatment level
  • market equilibrium
  • evaluation at whole system level; and, (innovations are changing operational processes)
  • planning, budgeting and monitoring mechanisms. (cities and municipalities)
Helge: the (red) is added by me to relate this definition to Mediracer and CTS point of care diagnostics.


Monday, October 29, 2007

Three Ways to Begin a Health Care Career

Helge: Mediracer is a Point of Care Device for fast and accurate diagnosis of CTS - Carpal Tunnel Syndrome. The innovation with mediracing is that diagnosis of CTS doesn't need to be waiting for an appointment by an neurophysilogist.

This hand-held and battery operated device is easy to use and can be employed by an occupational health nurse. No need for equipments of the size of and Icebox and with a price tag of 40 000 - 50 000 USD. Mediracer only costs $ 5 000.


Three Ways to Begin a Health Care Career: "The growing population and Baby Boomer exodus are making health care a fast-growing field.

Comprising 15% of the gross national product (GNP) in 2005, health care is opening the floodgates for entry-level health care practitioners -- as well as mid-career professionals looking to update their skills and stay ahead of the curve. With the rise of online education in health-care programs, there is no need to quit your day job.

In fact, learning the new skills may improve your current work performance. Earning an online degree is an increasingly popular avenue for you to boost your skills, career, earnings and ultimately your job satisfaction.

Health Care Administrators Description: Keen awareness of regulatory, business, and management affairs are hallmarks of health care administrators.

Modern-day medicine is equipped with new tools, drugs, and surgical methods. But it is the administrator who understands behind-the-scenes regulatory affairs.

Few medical advances happen without managing intense scrutiny, organizational politics, fraud, and liability suits. That's where health care administrators come in."

Sunday, October 14, 2007

Healthcare News

Helge: I got this mail today. Need to do the registration.


Hello, Today is the last day for you to activate your free trial to Healthcare Industry Today. To activate your free trial, please go to:

http://health.einnews.com/users/register.php

Thousands of leading companies, institutions and professionals make Healthcare Industry Today an essential part of their day. Healthcare Industry Today allows you to read news online and/or have it delivered daily to your email inbox, making your online research more convenient, rapid and affordable.

Do not miss the opportunity to test our monitoring service for free. Activate your free trial now and get immediate access to all the news you need. If you have any questions or need further assistance please contact me.

Tomas
Customer Support

IPD Group, Inc.
www.ipdgroup.com

We provide ready-made news content channels, newsletter delivery, editorial tools, news feeds for integration services, and a variety of effective marketing opportunities.

Sunday, September 16, 2007

Talking with Viejo Lesonen

Good morning Veijo Lesonen, I'd like to talk with you about the Medical Futures Innovation Award. Congratulations. When did you get the award?

"We got the best orthopedic diagnostic method innovation award in June 2007 and in London," Veijo Lesonen, the Finnish neurophysilogist and managing director of Mediracer Ltd. confirms.

The showcase of the 2007 Medical Futures Innovation Awards took place at a prestigious venue in central London. Hosted by Joanna Lumley and Rory Bremner it was a fantastic event attended by over 750 distinguished guests, truly a Who's Who of health care.