Wednesday, May 13, 2009

Suunto's Extreme Measures

Suunto is a leading manufacturer of sports instruments for a variety of sports, including
  • outdoor,
  • diving,
  • endurance training,
  • and golf.

Suunto has been emphasizing a consumer driven product definition process, very much like Nokia has done.

Focusing on marketing and R&D
They prioritized problem areas
How to create demand with limited resources.

  • Suunto was born in 1936
  • Located in Vantaa
  • Wrist computers

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