Suunto is a leading manufacturer of sports instruments for a variety of sports, including- outdoor,
- diving,
- endurance training,
- and golf.
Suunto has been emphasizing a consumer driven product definition process, very much like Nokia has done.
Focusing on marketing and R&D
They prioritized problem areas
How to create demand with limited resources.
- Suunto was born in 1936
- Located in Vantaa
- Wrist computers
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