What can we learn from good bloggers that are writing compelling content and attracting a lot of readers?
Take a look at what Digital Inspiration has to say about it. More about Cory's ideas in the YouTube video clip.
Cory Doctorow says that the headline and first sentence of a blog post should explain all things that a reader would need to know in order to skip the article.
Readers will forgive you for writing things that do not interest them if you make it easy for them to skip stuff they don’t care about.
Cory’s second advice for bloggers is not to split long articles into multiple pages. We should make it easy for the readers to grasp the content. We live in an attention economy and blogs should provide answers to people asking questions.