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Monday, September 24, 2007

Scobleizer: Microsoft Geek Blogger 2003

Scobleizer: Microsoft Geek Blogger: "Wednesday, February 26, 2003 The Corporate Weblog Manifesto. Thinking of doing a weblog about your product or your company? Here's my ideas of things to consider before you start.

  1. Tell the truth. The whole truth. Nothing but the truth. If your competitor has a product that's better than yours, link to it. You might as well. We'll find it anyway.

  2. Post fast on good news or bad. Someone say something bad about your product? Link to it -- before the second or third site does -- and answer its claims as best you can. Same if something good comes out about you. It's all about building long-term trust. The trick to building trust is to show up! If people are saying things about your product and you don't answer them, that distrust builds. Plus, if people are saying good things about your product, why not help Google find those pages as well?

  3. Use a human voice. Don't get corporate lawyers and PR professionals to cleanse your speech. We can tell, believe me. Plus, you'll be too slow. If you're the last one to post, the joke is on you!"
Helge: Scoblizer is one the best known corporate bloggers. He is the man that humanized Microsoft, did give it a grassroots face. Today Scoblizer is working for another company. "Robert Scoble works at Microsoft. Everything here, though, is his personal opinion and is not read or approved before it is posted. No warranties or other guarantees will be offered as to the quality of the opinions or anything else offered here," he wrote on his blog.

2007: Robert Scoble works at PodTech.net (title: Vice President of Media Development). Everything here, though, is his personal opinion and is not read or approved before it is posted. No warranties or other guarantees will be offered as to the quality of the opinions or anything else offered here.
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